Pure

The natural choice for offensive players

Pure is a minimalistic wood blade in a Scandinavian design that is ideal for offensive players who value control. The blade is offered four variants, so you can find just the playing characteristics you’re looking for. 

Pure
- Classic round shape.

Pure Cybershape
- Unique hexagonal design with a larger sweet spot, higher up on the racket.
- Offers optimal impact and stability while giving you both speed and control.

Pure CWT
- Classic round shape.
- Adjust the blade’s total weight with magnetic weights in 3, 6, and 9 grams.
- Fine-tune the balance of your blade.

Pure Cybershape CWT

- Unique hexagonal design with a larger sweet spot, higher up on the racket.
- Magnetic weights in 3, 6, and 9 grams help you fine-tune blade balance and total weight for increased speed.

Minimalistic design with maximal precision 

Pure’s sophisticated construction exudes both innovation and tradition. The blade consists of seven layers of carefully selected wood of the highest quality. The multi-layer design creates a balance between power and control, making this blade perfect for offensive players looking for precision in every shot. 

Each layer of wood has been meticulously selected to create optimal flexibility and elasticity to reinforce the blade’s responsiveness. These advanced layers create a blade that not only delivers explosive action, but also maintains the precision required for well-placed, strategic shots. 

Perfect balance between power and feel 

Pure’s playing characteristics speak for themselves and are specifically designed for offensive players who value control. The blade’s seven layers provide a sweet spot with maximal precision, so you can play with confidence and exactness. Irrespective of whether you prefer aggressive loops, rapid smashes, or controlled blocks, Pure offers consistent play with finesse. 

One aspect that distinguishes Pure from other blades is its ability to combine power and feel. Offensive players will appreciate this blade’s characteristic speed, while the blade doesn’t compromise on ball impact. This balance gives players an immense advantage, making it easier to adapt quickly and deliver controlled returns. 

PURE TAKES YOUR GAME TO THE NEXT LEVEL

We are proud to collaborate with the best teams and players around the world.

Swedish innovation and design of the highest quality 

The Pure blade is the result of exacting craftsmanship. This blade is made in Sweden and built on decades of exceptional woodworking and expertise in blade production for elite players the world over. 
 
Our blades are produced in an ultra-modern facility and skilled artisans who make every single blade with precision and passion. 
Everything begins with the choice of the finest woods. The wood is handled in the process so that its natural qualities are maintained and to create a stable foundation for the blade. 
 
Meticulous attention to detail is part of every step. The layers are perfectly aligned and combined by artisans who truly understand the importance of placing each and every layer correctly. Sanding, shaping, and finishing are carried out with the same professionalism, to ensure both the beautiful appearance and incredible performance of the blade. Our philosophy has always been to achieve the perfect balance of quality, design, and characteristics. 

Production with the environment in mind

We continually develop our production process to maximize our use of materials and reduce waste. In the case of Pure, for example, we collect wood scraps from blade production and use them to create key rings. By avoiding dyes and printing on the blade, we retain the wood’s natural beauty and integrity, while also creating a clean, timeless, Scandinavian design that appeals to players. This is our way of refining processes and making products that are innovative, but that also offer top performance.

More than just a table tennis blade 

The Pure blade is a hallmark of table tennis craftsmanship, combining careful construction, sophisticated playing characteristics, and impressive Swedish heritage. This isn’t merely sports equipment; it’s proof of what can be achieved when innovation is perfectly matched with tradition, precision, and passion. When you choose a Pure blade, you’re getting not only a blade that will let you shine at the table – you’re also getting a timeless product crafted from longstanding tradition.